Striking a chord: Sanford Travel joins CT Partners, gaining access to industry-leading buying power, peer collaboration and a transparent, member-owned model that hits all the right notes for growth.
For 2 June 2025: CT Partners, Australia’s leading independent travel buying network, has welcomed
family-owned travel management company Sanford Travel to its prestigious membership group.
The addition of Sanford Travel brings CT Partners’ membership to 33.
Founded in 1987 as Sanford International Travel by Linda Brettell and John Jowett, the Sydney-based
agency has evolved over nearly four decades to become a well-established player in the corporate
travel sector, now representing around 70% of its business. Under the leadership of Managing
Director Georgina Byrt, the company is now poised to accelerate growth in the events and leisure
segments.
CT Partners, the most influential independently owned travel buying network in Australia, continues
to deliver exceptional value across the Australian travel industry. Now in its 21st year, the network
reports a Total Transac on Value (TTV) exceeding $2 billion, including $1 billion in preferred airline
production. Members also received record overrides of $26 million, marking a 48% year-on-year
increase.
As Australia’s third-largest travel buying group, CT Partners holds a leading position in premium
travel, with in excess of 60% of air bookings in premium cabins.
The group’s not-for-profit structure and transparent, 100% member-owned model ensure that every
partner enjoys equal benefits from collective buying power, preferred agreements, and strategic
insight.
Sanford Travel’s inclusion underscores CT Partners’ rigorous standards for new members, admittng
only those aligned with its values of excellence, collaboration, and growth.
Comments attributable to Georgina Byrt, Managing Director, Sanford Travel:
““CT Partners is the right fit for our business and will allow us to surround ourselves with like
minded, high-performing agencies who genuinely understand the value of collaboration. The
transparency and financial model are incredibly compelling; there’s nothing else like it in the
market.”
“For us, in addition to the compelling commercial advantages CT Partners provide, it’s about shared
values. We’re focused on growing our presence in events and leisure over the next two years, and CT
Partners offers the ideal environment to support that growth while staying true to who we are.”
Comments attributable to Matt Masson, CEO, CT Partners:
“We are incredibly proud that an established business like Sanford Travel recognises the value of our
unique and fully transparent model. As a not-for-profit, our purpose is singular: to grow our
members’ businesses, not our own.”
“Each member is an equal shareholder and has a say in the future direction of our network. Sanford
Travel’s decision to join is a strong vote of confidence in the strength and integrity of CT Partners.”
For media enquiries, contact LJ Loch at ljloch@alphaconsulting.global or 0488 038 555
About CT Partners:
Founded in 2004, CT Partners stands out as Australia’s leading independently owned travel-buying network, consistently championing the interests of its members by passing through 100% of supplier payments and driving innovation. CT Partners’ members are 32 of the most successful independent corporate-travel management firms and premium-leisure agencies and represent the third largest buying group in Australia, with TTV in excess of $2B in FY24. Each year, CT Partners member businesses look after the needs of more than 2
million travellers.