31 March 2026 – CT Partners has welcomed DIRECTIONS Conference and Incentive Management to its network, bringing one of Australia’s most respected professional conference organisers (PCO) into the fold as the buying group’s membership reaches a record high of 35.
DIRECTIONS’ impressive 25-year track record has as one of Australia’s leading PCOs and incentives specialists has been reflected in numerous industry award wins over the years. Their addition aligns with CT Partners’ growing focus on the Meetings, Incentives, Conferences and Exhibitions (MICE) as members and supplier partners recognise the value of this high-growth segment.
Quote attributed to Jo Hancock, Managing Director, DIRECTIONS:
“After 25 years in business, we have a very clear sense of what we stand for- delivering extraordinary conference and incentive experiences for our clients. CT Partners shares that commitment to excellence and to the success of its members.”
“What attracted us to CT Partners was the transparency of the model and the calibre of the businesses already in the network. We are absolutely thrilled to be joining and can’t wait to see what the future holds for DIRECTIONS as part of this incredible network.”
Comments attributable to Matt Masson, CEO, CT Partners:
“Welcoming DIRECTIONS is a significant moment for CT Partners.”
“The business meetings and events segment continues to be a strategic priority for CT Partners, and the addition of DIRECTIONS strengthens our network’s capability in this space considerably.
“We pride ourselves on the calibre of our membership, and DIRECTIONS is a perfect fit for a network built on expertise, integrity and a genuine desire to see independent travel businesses thrive.”
Media Contact: Sari-Elle Kraemer on skraemer@alphaconsulting.global or 0407284457
About CT Partners
Founded in 2004, CT Partners stands out as Australia’s leading independently owned travel-buying network, consistently championing the interests of its members by passing through 100% of supplier payments and driving innovation. CT Partners’ members are 35 of the most successful independent corporate-travel-management firms, events companies and premium-leisure agencies and represent the third largest buying group in Australia, with TTV of $2.5B in 2025. Each year, CT Partners member businesses look after the needs of more than 1.3 million travellers.