As Australia’s events sector gears up for the Asia Pacific Incentives and Meetings
Event (AIME) from February 10–12, CT Partners, Australia’s leading independent travel-buying
network, is spotlighting its growing focus on the meetings and events industry. With an expanding
membership of leading event companies, CT Partners is leveraging its expertise to meet the
increasing demand for in-person events.
The Australian business events industry is worth $36 billion according to Tourism Research Australia. With a substantial portion of corporate customers allocating more than half of their travel budget to the sector, and forecast growth in event spending from meeting planners driven by the rising demand for face-to-face collaboration, the events sector is set for rapid expansion.
CT Partners is at the forefront of this trend, providing its members with unparalleled support and
opportunities to meet growing demand in the space. Their member network includes some of
Australia’s most successful event management companies including ATPI Meeting & Events, The
Incentive Lab, TAG, Totem Events and TRIBE. In 2024, The Incentive Lab was awarded with a National
Travel Industry Award for the Most Outstanding Business Events Travel Agency.
Looking ahead in 2025, CT Partners plans to further grow its presence in the events sector by
welcoming more events-focused businesses into its network in 2025.
Quotes from CT Partners CEO Matt Masson:
“The collaborative nature of CT Partners’ network allows members to share best practices, access market-leading technology, and drive profitability. Event-focused members benefit from enhanced supplier relationships and revenue opportunities traditionally tied to travel, such as overrides on supplier income and marketing support.”
“Meetings and events are emerging as one of the most exciting growth areas in the travel industry. The pandemic fundamentally changed how businesses operate, placing renewed emphasis on in-person collaboration through off-site strategy days, conferences, and team-building activities. CT Partners is perfectly positioned to help our members thrive in this dynamic sector and has identified a gap in the market for buying groups which cater to their requirements” added Masson.
CT Partners concluded FY24 with outstanding financial results, achieving Total Transaction Value (TTV) exceeding $2 billion for FY24, driven by $1 billion in preferred airline production. This highlights the power of CT Partners’ member-centric model, which maximises value through collective buying power and a robust supplier network.
For more information visit https://ctpartners.com.au/
Media contact: Sari-Elle Kraemer on 0407284457 or via email on skraemer@alphaconsulting.global
About CT Partners
Founded in 2004, CT Partners stands out as Australia’s leading independently owned travel-buying
network, consistently championing the interests of its members by passing through 100% of supplier
payments and driving innovation. CT Partners’ members are 32 of the most successful independent
corporate-travel-management firms, events companies and premium-leisure agencies and represent
the third largest buying group in Australia, with TTV in excess of $2B in FY24. Each
year, CT Partners member businesses look after the needs of more than 2 million travellers.